Advancing Excellent Teaching in American Schools
Annenberg Media uses media and telecommunications to advance excellent teaching in American schools. This mandate is carried out chiefly by the funding and broad distribution of educational video programs with coordinated Web and print materials for the professional development of K-1 teachers. It is part of The Annenberg Foundation and advances the Foundation’s goal of encouraging the development of more effective ways to share ideas and knowledge.

Annenberg Media’s multimedia resources help teachers increase their expertise in their fields and assist them in improving their teaching methods. Many programs are also intended for students in the classroom and viewers at home. All Annenberg Media videos exemplify excellent teaching.

Distribution and Audiences
Annenberg Media video programs reach their audiences in three ways. First, they are distributed to schools and other non-commercial community agencies on the organization’s own digital satellite channel, called the “Annenberg Channel.” Second, they are streamed on demand on the Learner.org Web site. Third, they are distributed for purchase on videocassette and DVD through 1-800-LEARNER and online ordering here at Learner.org.

The Annenberg Channel
The Annenberg Channel is a free satellite channel for schools, colleges, libraries, public broadcasting stations, public access channels, and other non-commercial community agencies. It runs 4 hours a day, 7 days a week, and airs the video programs funded by Annenberg Media. It is available free to any agency with a Ku-band satellite dish and a DigiCipher II satellite receiver.